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Assure - Brandmark - Gold

GENERAL

Assure is the Verification Gold Standard for project owners in crypto and the pioneers of KYC compliance NFTs in DeFi.

KYC by Assure was built from the ground up with the DeFi space in mind, with the aim to better protect investors & offer project owners the ability to provide themselves with a stamp of legitimacy.

By working with Assure for project verification, project owners can gain more confidence with their investors while still protecting their identity (and anonymity if applicable).

We believe this offering will make a meaningful impact on the space we care so deeply about and will provide an enhanced layer of safety that is currently unavailable on the market today.

Assure offers a KYC (Know-Your-Customer) solution for projects in the DeFi space, the first of its kind. KYC by Assure allows anonymous project teams to remain publicly anonymous, while still providing investors with an added layer of safety and protection which is typically only afforded to projects with public teams.

We accomplish this through our offering of private & secure KYC with a publicly viewable compliance certificate (NFT) which can be validated by investors on the blockchain.

Anonymous developers/owners can be confident that they will remain anonymous.

Investors get blockchain-validated proof that the project owners have been KYC’d.

A lot of people are asking if we are tokenizing our business. As of right now there are no plans for that. We are concentrated on building and delivering the most secure and robust verification service we can, which will bring maximum value to our clients and their investors.

Other KYC offerings in the market are being performed by non-compliant organizations with no proper process in place to ensure the integrity of sensitive identity data.

With Assure, owners can be confident that their data is safe/secure & that anonymity will be protected because the entire process is handled via a service provider with experience in traditional finance KYC.

On top of that, we ourselves have put in place a Robust KYC Process.

The proprietary process we have crafted is designed specifically for the approval of crypto projects and is the strongest and most secure offering on the market.

Once approved projects receive an NFT of compliance which can be viewed on the Assure website and Opensea. A copy of the NFT is also sent to project owners.

No. When a project gets Assure Verified it is not a guarantee or does not imply the 100% legitimacy of a project. Keep in mind that although KYC is a very strong deterrent, it is not a prevention method.

What it does provide is the security of knowing there is a validated real-world identity behind a project. This is turn provides a clearer path for investors to a criminal conviction of a project that commits a financial crime as there is an identity behind the project, whose details are being held safely and securely in the event they are required by authorities.

If you believe a project which has been KYC’d by Assure has committed a financial crime please complete this form.

In the event that a project that has KYC’d with Assure rugs or scams investors, then on the request of the authorities we would authorise the release of their identity information and assist the authorities in any way we can.

If a party intends to file legal action against the project owner, Assure will provide the nationality of the identity-verified individual(s) to the complainant so they can file legal action. Assure will only release identity details to an authority who presents a valid legal warrant from an authority with proper jurisdiction.

If you believe a project which has been KYC’d by Assure has committed a financial crime please complete this form.

Assure DeFi was founded by Brad Keyes and El Crypto Chapo in March 2021. Since then, Brad Keyes has moved on to other ventures leaving the founder El Crypto Chapo https://twitter.com/El_Crypto_Chapo as the sole CEO and owner of the business.

Assure DeFi has a strong global team of contributors & contractors supporting all our wide-ranging business functions such as sales, fulfilment, customer service, branding, content development, marketing, social media management, graphic design, web development, compliance, business analytics, legal and public relations.

Assure is a legally registered LLC in the state of Ohio (United States), meaning there is a real-world confirmed identity behind our company officially on-file in the records department of the Secretary of State.

Assure is a legally registered LLC in the state of Ohio (United States). This means that there is officially a real-world confirmed identity behind the company which is kept on-file with the Secretary of State.

For security reasons, members of the Assure team will continue to remain publicly anonymous due to the sensitive nature of what we do and for the safety of ourselves and our clients. We believe it to be very important that KYC handlers and people with access to sensitive identity information to not be public and believe this further protects our clients and their identities.

Our in-progress (yet to be approved) client list is strictly confidential.

The process we have crafted is designed specifically for approval of crypto projects.

This identity verification process includes document provision (passport, drivers license or government-issued ID card), live video, liveliness checks, document validation checks, watch list screening, etc.

Once approved projects receive an NFT of compliance which can be viewed on the Assure website and Opensea. A copy of the NFT is also sent to project owners.

For a more in depth dive on our verification process click here: Our verification process

Yes, we believe it can really make a difference. Anon developers are prevalent in the space and for legitimate reasons. We firmly support the right to anonymity. On the other hand there is an added element of risk with anon projects because in case of a scam or rug there is little to no recourse, no basis for legal action & almost no chance of recovery of lost funds.

KYC by Assure offers a solution which allows anonymous project teams to remain publicly anonymous, while still providing investors with an added layer of safety and protection which is typically only afforded to projects with public teams.

This also provides investors with a clearer path to a criminal conviction of a project that commits a financial crime. That’s REAL value that doesn’t exist with truly anonymous projects.

When a project has been KYC approved via Assure, a custom NFT will be minted. The official NFT remains in the Assure wallet address & will be publicly viewable to confirm projects have been approved.  You can view the NFT’s for all the projects which have been KYC-approved by Assure on OpenSea here. This will allow investors to validate on the blockchain if a project has gone through formal KYC & if they’ve been approved. A list of our approved projects & example of our NFTs can also be found here.

When a project gets Assure Verified it is not a guarantee or does not imply the 100% legitimacy of a project. Keep in mind that although KYC is a very strong deterrent, it is not a prevention method. 

Safety for Investors in the DeFi space is not simple to provide.  At Assure, we believe there are 6 primary things that contribute toward a safer investment environment:

  1. Audited code / safe code
  2. Locked liquidity
  3. Team tokens locked/vesting schedule
  4. Public team OR if anonymous team, thorough validated KYC
  5. Cybersecurity attack vectors have been addressed
  6. Centralized & complete information exists so investors can make informed decisions

None of the above makes a project safe on its own.  However, when a project addresses all 6 of these items, investor risk is SUBSTANTIALLY reduced.  This is the aim – we can do better, together.

STILL GOT DOUBTS? Got any questions that haven’t been answered? Feel free to contact us here…

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