The 1st and the Best

Founded in Q1 2021 by El Crypto Chapo, Assure DeFi® is the first company to offer professional KYC as an automated service and to this day, nobody does it better.

Adding Credibility To
The Blockchain

We aim to create a more investable Blockchain by empowering investors with world-class verification and highly effective growth services.
Wouldn’t it be great if Investors could confidently invest in the blockchain, without the fear of scams? What if crypto had similar requirements for leadership accountability as the traditional investment space, without sacrificing important core pillars such as anonymity and decentralization?
Imagine a blockchain where all projects are verified to a gold standard, driving increased investment into the
space, and improving the acceptance of such
technologies by the wider world.

Our Brand Values

Integrity
Trust
Credibility
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Doxxed vs. Verified: Why Verification Matters

In Web3, being doxxed—having a public face or LinkedIn profile—might seem reassuring. But it’s not enough.

At Assure DeFi, we go far beyond surface-level identity. Our Gold Standard KYC process delivers true verification, ensuring that project teams are not just visible—they're legally accountable.

Doxxed ≠ Verified

Roughly 30% of the teams we verify are already public. But being doxxed only shows what someone chooses to share. There’s no independent confirmation, and no legal framework to pursue fraud if it occurs.

In contrast, verified teams have completed Assure DeFi’s rigorous identity vetting. We collect and confirm real-world credentials, define team roles, and ensure there’s a legal chain of accountability. If something goes wrong, we don’t just walk away—we take action.

For Investors: Verified > Doxxed > Anonymous
From a risk perspective:
‍
1. Anonymous teams offer no transparency.
2. Doxxed teams offer a face, but no guarantees.
3. Verified teams offer proven identity, role accountability, and recourse.

That’s the difference between trusting a face—and trusting a process backed by legal protection.

For Projects: Trust Builds Capital

Whether you’re anonymous or already public, verification elevates your project. It builds trust with investors, improves fundraising outcomes, and unlocks connections to KOLs, partners, and launchpads.

About The Founder

Chapo has been an outspoken advocate and educator in the blockchain space for years, beginning in 2017 when he started writing for Whale Reports. He has penned many articles & threads educating investors about the crypto space over the years.

Founder and CEO

He broke onto the global DeFi scene as he led the Reflect Finance project in 2020. This innovative project was the first to introduce the concept of reflections to the DeFi space - a novel means of instantaneous, gas-free yield delivery.  After open-sourcing the code, the concept has been widely adopted by a plethora of projects & tokens worth north of $50B in cumulative value.  Known by some as the “Godfather of Reflections”, his influence was apparent in projects like Safemoon, Kiba Inu, FEG & thousands of others.

With an investor-centric mindset, Chapo has always been looking for ways to protect people from unnecessary losses from rugs & fraud. For years he has warned investors about particular projects with red flags, exposed frauds to limit losses & collaborated with others in the space who have shared a common mission to reduce scams.

As a true believer in blockchain technology, firm proponent of decentralization and the growth of digital currency as an asset class, Chapo has continually strived to be an active contributor in making the space a better place and onboarding new people to crypto.  He is passionate about helping the blockchain space thrive through a reduction in fraud & making it safer for broad investor participation.

The Team

Our global team shares deep experience in the blockchain space, a passion for supporting credible builders and a focus on improving WEB3 security.

We have a mix of both public/doxxed and anonymous individuals. We believe anonymity is a core tenet of crypto culture and is an individual choice that should be respected. It's important to note that we require any team member who handles sensitive data to be fully 3rd party verified with background/criminal history checks.

Bob Leggett

Lead Board Advisor

Alex Cannon

Business Development

Kurt Cantello

Marketing Director

Tom Novia

Social Media Manager

Tejas

Partnership Manager

Bilal

Sales & Fulfillment

Hester

Verification Leader

Harjevaan

IT & Systems
Want to join us?
View Open Roles

Our Legal Team

We work with carefully vetted legal firms who know our industry well and deliver excellent results for our partners and customers.
Perkinson Legal
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Hinkley Allen
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Squire Patton Boggs
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Skeptics Into Investors?
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